Burton’s amazing value
Burton’s Biscuit Company is offering retailers major profit opportunities with its price-marked packs (PMPs).
The €1 PMPs give an accessible price point to well-loved brands. PMPs also help to drive new consumers to the fixture, which is important at a time when shoppers are watching every penny they spend.
PMPs are available for the following products:
Toffypops, Dodgers (Jammie, Choccie and Toffee), Maryland Cookies (3 varients), Wagon Wheels (Original and Jammie), Viscount Mint and many more. The packs are flashed at €1 and are available through Flanagans Foods.
Stephen Flanagan, Business Development Manager for Flanagan’s Foods said “Price marked packs help to create standout on fixtures, especially in the context of price sensitivity amongst consumers."