Wagon wheels on a roll with further NDP and brand support

Burton’s Biscuit Company is building on its highly successful relaunch of Wagon Wheels Wheelies. 

Burton’s Biscuit Company is building on its highly successful relaunch of Wagon Wheels Wheelies with entry into the In HomeTreat segment with the introduction of a brand new product, Wagon Wheels Wheelies: a snack size version of the well-loved Wagon Wheel.

David Costello, Category and Activation Controller, Burton’s Biscuit Company, said: “We’re looking to build on the success of the relaunch by introducing new products and price points to firmly establish Wagon Wheels as a treat for teens and families.”

Earlier this year, the brand announced a major €3 million relaunch of the iconic Wagon Wheels brand designed to appeal to a new teenage generation. 

November 2012

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